It's time to level up your product game
Optimize your roadmap for speed to impact while skilling up your product team
We're experienced product leaders who offer personalized consulting services to help small companies like yours deliver exceptional products.
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We work with you to optimize your product roadmap for speed to impact, and set you up for future success by maximizing your existing product team.
Our Principles
No time to lose.
You can't afford to wait for results. We ramp up on your product within days, and deliver the outcomes you need within weeks.
Teammates first.
We're here to amplify your team, not replace them. Invest in the great people you have; we'll provide the craft and experience to support them.
Best practices, held loosely.
We believe in mindset shifts over rigid frameworks. We'll leverage our extensive product toolkit to customize an approach that fits your team.
Our Services
We tailor our product roadmap & team calibration services to fit your
time, needs, and budget.
Spot Check
Your existing roadmap needs a quick pressure test from an unbiased expert.
We assess your current roadmap & recommend optimizations
90-minute intensive session +
discovery & debrief
$1000
Calibration
Your current roadmap isn't getting results at the speed your business needs.
We help narrow your 6-12 month strategic focus & prioritize initiatives
Minimum 1-month engagement
Starting at $6000/mo
We
Reset
You need to reboot your roadmap due to a strategic or structural shift.
We revamp your product strategy & build a new roadmap with you
Minimum 3-month engagement
Starting at $8000/mo
Meet our founder, Amanda Gaffney
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Startup veteran. 9+ years of startup experience in healthcare, edtech, and consumer goods, both B2B and B2C.
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Strategic product leader. Owned product roadmaps spanning machine learning integration, core customer experiences, and architecture modernization, launching multiple 0-1 products.
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Change agent. Transitioned product and engineering organization to OKR-driven strategic planning, agile scrum, and end-to-end product lifecycle structures.
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Instant teammate. Culture carrier, rapid learner, immediately impactful, your biggest fan and champion!
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Unabashedly authentic human. Coloradan since 2012. Mom to three precocious girls (two of which are cats). Loves hiking, painting, and tabletop gaming. Seeks laughter wherever possible.
Testimonials
We're grateful every day for the amazing teams we partner with!
Here's what people say about working with us.
We sought someone to help us quickly understand a more disciplined product management and development process. From day one, Amanda jumped in and started working from an educated, experienced, and disciplined point of view. Not only is she experienced, she is business-minded and understands how to plan and execute within a larger context that requires speed and trade-offs. She can quickly shift from consulting on the process to execution and has developed a strong rapport with the broader internal team. If you are like me and need more than just a blurb, I’d be happy to jump on a call to provide more details on our work with Amanda.
Joel Janov,
Chief Technology Officer
The Regis Company
We sought expert guidance to refine our processes and build out specific use cases for our platform. Amanda was exactly what we were looking for. She served as an invaluable thought partner. Her expertise transformed our product roadmap, providing clarity and direction. One particular aspect that stood out was Amanda's ability to support defining our product use cases, enabling us to deliver AI-enabled templates that are best in class. Furthermore, the use cases she helped develop were met with positive feedback from our users. Amanda understands the constraints of working within a startup environment and adjusts her approach accordingly. I highly recommend her to any organization seeking a reliable, adaptable, and expert product leader.
Kara Uchtman,
Co-Founder & Chief Product Officer
Narratize AI
Working with Amanda has been an absolute pleasure! Her energy and guidance around all things product have been invaluable. Amanda has played an important role in setting up the product function at Regis, providing guidance and expertise that has laid the foundation for our product's success. She has supported in every part of the product from strategy and roadmap to research and communication. She consistently offers ideas and practical solutions to address challenges and drive progress.
Erin Rondinella,
Product Manager
The Regis Company
Amanda's superpower is gently driving clarity and alignment, on any team, quickly. She was most effective on my team in managing a myriad of stakeholders across engineering and business as we tackled a technically complex problem. Her approach bought us speed through preventing rework and mitigating timeline risks, ultimately saving us time and money. Her strong balance of EQ and IQ let her instantly augment any teams unlike anyone I've worked with before or since.
Glen Coppersmith, PhD,
Founder & CEO
Qntfy (acquired)
Former Chief Data Officer
SonderMind
Amanda worked with us at Singula Institute on our healthcare technology product design and feasibility plan, which included product-market fit and an initial client discovery process. Amanda is a superb communicator who brings with her unique perspectives and approaches from her background as a product lead in healthcare technology and innovation, and as an educator in her earlier career. Amanda's extensive knowledge alongside her humility and flexibility to change directions in the face of updated information provided us with confidence that her process was individualized to our needs. Amanda's persistence, radiant enthusiasm, and spirit shines through the work, adding in a layer of support through a very daunting process.
Marc Lener, MD,
Founder & CEO
Singula Institute
